Over the past decade, MMA events have increased significantly in popularity. Creating a true international flavor by inviting top participants from all over the world, the reputation of HEROs shows has spanned far beyond Japan. With special lighting and pyrotechnic effects, the HEROs events are packed with high-energy action and excitement. HEROs events are currently broadcast in prime time on Tokyo Broadcasting System (TBS).

HEROS will be held four times each year and is scheduled to begin in February 2007. The location has yet to be determined but more than likely will occur at a major venue on the West Coast. HEROS will televise their events in more than 110 countries worldwide.

K-1 is a martial arts fighting sport that derives its name from its inclusion of a wide array of combat disciplines including Karate, Kung-Fu and Kickboxing (K), with an intent to determine one champion in one ring (1). After being staged for the first time in Japan in 1993 under the direction of founder Master Kazuyoshi Ishii, K-1 has evolved into the countrys most popular sport and has achieved popular culture status as its athletes are larger-than-life celebrities.

For more information on HEROS, go to www.k-1usa.net..